TO: Zoning Commission
THRU: Craig Harmon, Senior Planner
FROM: Demetrios Moutos - Planner I
DATE: October 14, 2025
RE:Title
A25-48. Variance request to allow additional wall-mounted signage beyond the one-sign-per-tenant standard in the Community Commercial (CC/CZ) zoning district, located at 2804 Freedom Parkway Dr. (PIN # 0407953828000), represented by Lyndon Saylor of Parish Sign & Service, Inc., on behalf of Bath & Body Works #5012.
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COUNCIL DISTRICT(S):
Council District(s)
9 - Council Member Deno Hondros
b
Relationship To Strategic Plan:
Strategic Operating Plan FY 2025
Goal II - Diverse & Viable Economy
The request relates to Objective 2.4 ("sustain a favorable development climate to encourage business growth") and Objective 2.1 (diversify the tax base). Additional wall signage could improve tenant visibility within a large-format retail environment, potentially supporting retail viability and customer wayfinding. At the same time, the City tracks corridor quality and business climate - e.g., satisfaction with the appearance of major corridors, vacancy rates, and overall qualify of business - as performance measures; proliferation of wall signs may also affect corridor aesthetics, which the plan seeks to improve. The Board should evaluate these factors together, as they have both positive and negative aspects.
Goal III - City Investment Planning
Objective 3.2 calls for managing future growth and strategic land use, and Objective 3.3 emphasizes a favorable development and business climate through timely and accurate construction review. Evaluating a variance through the UDO's criteria aligns with these aims. However, the Board should assess any departures from the baseline sign standards (UDO ?30-5.L) to ensure they are consistent with the strategic land-use and urban-design outcomes that the City monitors under Goal III.
Goal I - Safety & Security
Objective 1.2 focuses on traffic and pedestrian safety. While the ...
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