TO: Planning Commission
THRU: Development Services
FROM: Scott Walters - Senior Planner
DATE: January 20, 2026
RE:Title
ALT24-01: Revision to Approved Alternative Sign Plan as requested by Fayetteville State University located at 1200 Murchison Road.
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COUNCIL DISTRICT(S):
Council District(s)
2 - Malik Davis
b
Relationship To Strategic Plan:
The proposed action supports multiple goals and objectives of the City of Fayetteville Strategic Operating Plan FY 2022 and Goals 2027, as outlined below:
Goal 1: Safe and Secure Community
Objective 1.2 - To ensure traffic and pedestrian safety
* The proposed development pattern supports orderly, planned growth along an established corridor, allowing traffic circulation, access management, and pedestrian connectivity to be evaluated and improved through the site plan and permitting process.
* By encouraging development that conforms to adopted standards, the City can ensure appropriate driveway placement, internal circulation, sidewalks, and pedestrian accommodations that enhance overall safety for both vehicles and pedestrians.
Goal 2: Responsive City Government Supporting a Diverse and Viable Economy
Objective 2.4 - To sustain a favorable development climate to encourage business growth
* The request demonstrates the City's commitment to responsive, proactive planning by aligning zoning regulations with current market conditions and long-range policy guidance.
* By providing appropriate zoning to accommodate office, institutional, and commercial uses, the City is supporting reinvestment, job creation, and economic diversification within an established urban area.
* This action reinforces Fayetteville's position as a community that is open to responsible development and private investment, while still ensuring compatibility and adherence to adopted standards.
Goal 4: Desirable Place to Live, Work, and Recreate
Objective 4.5 - To ensure a place for people to live in great neighborhoods...
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