TO: Mayor and Members of City Council
THRU: Douglas J. Hewett, ICMA-CM, City Manager
FROM: Robert Van Geons, FCEDC President & CEO
DATE: September 22, 2025
RE:Title
Public Hearing to Consider Project Superman
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COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal III - City Investment in Today and Tomorrow Project Superman would create 42 jobs paying an average annual wage exceeding $66,700. This project would inject more than $2.8 million in annual payroll into our community. The wages, tax revenue, and capital investment would have a substantial impact on our local economy.
Goal IV - City is a desirable place to live, work, & recreate Project Superman would create a significant number of jobs, with the lowest starting salary expected to be $59,650, paying well above the Cumberland County’s average annual wage of $47,175. This would allow more Fayetteville and Cumberland County residents to secure higher paying jobs, resulting in an improved quality of life.
Executive Summary:
Project Superman is considering Fayetteville for the expansion of its current manufacturing operations. The project is also assessing other sites in multiple states. Incentives are being requested from the City and County to reaffirm our commitment to Project Superman and to demonstrate that our community is the right location for this project, and a public hearing has been set to approve or deny those incentives.
Background:
This Project would create 42 jobs in Fayetteville. The average wage for these jobs will exceed $66,700, which is well above the Cumberland County average. Capital investment for this project is expected to be $22 million.
Project Superman is considering a 75-acre undeveloped tract for its expansion, located near the Murchison Road Corridor. The entire site is currently in the City.
The project would utilize this site to manufacture structural steel fabrications.
We are requesting a $327,487 incentive grant from the City of Fayetteville, to be paid in annual installments over 5 years. A similar request as been made to the County.
Issues/Analysis:
If successfully secured, the City of Fayetteville and Cumberland County would benefit from the tax revenue generated by the facility, economic activity stimulated by its investment, and wages paid to the employees.
Project Superman is expected to generate an estimated $781,239 in City Tax Revenue over a ten-year period. Net revenue, after incentives are paid, is expected to be $453,752.
Budget Impact:
Project Superman will positively benefit the City’s tax base, generating new property and sales tax revenue, while increasing local employment and earnings. The project will create a significant investment in real estate and equipment in the City of Fayetteville, with the total expected to be $22 million.
Options:
Option 1: Approve the requested incentive grant to be paid out over five years as outlined above.
Option 2: Deny the request for incentives to support Project Superman.
Recommended Action::Recommended Action
FCEDC is requesting the City of Fayetteville approve the 5-year grant in keeping with the City’s adopted incentive policy
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Attachments:
PowerPoint Presentation