TO: Planning Commission
THRU: Development Services
FROM: Scott Walters, - Senior Planner
DATE: January 20, 2026
RE:Title
Text amendment, Update to UDO Section 30-5.L SignageTitle
end
end
COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal II: Responsible City Government Supporting a Diverse and Viable Economy
Goal II emphasizes the City’s commitment to sound governance, fiscal responsibility, and proactive partnership in fostering a strong, resilient local economy. This goal recognizes that a predictable, efficient, and responsive regulatory environment is essential to attracting and retaining investment, supporting business growth, and expanding employment opportunities. By encouraging reinvestment, modernizing infrastructure, and leveraging public-private partnerships, the City seeks to sustain a favorable development climate that supports innovation, entrepreneurship, and long-term economic stability. Actions taken under this goal are intended to balance economic competitiveness with community values, ensuring that growth benefits residents, neighborhoods, and the broader regional economy.
Executive Summary:
The Planning Commission is requested to review this item, make a recommendation, and forward it to the City Council for final consideration. As part of ongoing ordinance evaluation, Development Services staff has identified several areas within the sign ordinance that would benefit from clarification, modernization, and technical updates to better align with current development practices and community expectations.
In October, preliminary information and proposed concepts were presented to the City Council UDO Housing Committee for policy guidance. Following discussion, the Committee voted to direct staff to proceed with preparing a draft amendment for review by the Planning Commission and recommendation to the City Council. This action reflects the City’s commitment to maintaining clear, effective, and up-to-date development regulations that support quality growth and consistent administration.
Background:
The sign code revision was adopted by the City Council in June 2025 and introduced several changes to how signage regulations are interpreted and applied. Following implementation, Development Services staff identified specific areas where the code’s application has created unintended challenges or lacked clarity in particular situations. As a result, staff initiated a review process to develop targeted amendments aimed at improving functionality, consistency, and ease of administration.
The primary goal of these proposed amendments is to enhance usability for both City staff and the development community by simplifying regulatory navigation, clarifying standards, and providing greater flexibility with respect to sign types, placement, and design. These refinements are intended to support business visibility, encourage high-quality development, and ensure that the sign regulations effectively balance community aesthetics with economic vitality.
Issues/Analysis:
The proposed amendments to the sign code are intended to correct known issues that became evident only after implementation of the code and to enhance clarity.
Budget Impact:
None at this time
Options:
1. Move to recommend approval of the proposed text amendment (recommended);
2. Remand the proposed text amendment back to staff for further consideration and specific changes;
3. Move to recommend denial of the proposed text amendment.
Recommended Action::Recommended Action
The Professional Planning Staff recommends that the Planning Commission move for Option (1) and recommend approval of the proposed text amendment to the City Council.
end
Attachments:
Sign Ordinance Proposed Changes