TO: Mayor and Members of City Council
THRU: Douglas J. Hewett, ICMA-CM, City Manager
Jeffrey Yates, Assistant City Manager
FROM: Chris Lowery, Strategic & Performance Analytics Manager
DATE: March 14, 2024
RE:
Title
ETC Institute - FY24 City of Fayetteville Resident Survey Overview
end
COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
This project helped the City meet the objectives under Goal VI: Collaborative Citizen Engagement by informing and educating the public through increased community dialog and establishing collaboration partnerships.
Executive Summary:
ETC Institute administered a survey to residents of the City of Fayetteville from November through January of FY24. The purpose of the survey was to help the City of Fayetteville ensure that the City’s priorities continue to match the needs and desires of residents. The information provided will be used to improve existing services and to help the City better understand the evolving needs of the residents of Fayetteville. The full survey report is attached to more fully detail results of the survey.
Background:
The City of Fayetteville hired the national consulting firm, ETC Institute, to conduct a resident survey to gather residents’ input regarding current programs and services, new initiatives, and future policy decisions. The survey is part of the City’s ongoing efforts to identify and respond to resident concerns and to gather input about priorities for the community. Resident surveys are an important tool in determining if programs and services are meeting residents’ expectations. Resident surveys also bring residents into the public decision-making process in the strategic planning process.
ETC Institute conducted the resident survey in the City from November through January of FY24. Survey instruments were mailed to randomly selected households across the city, and various channels were utilized to raise awareness about the survey within these households. Outreach methods included mail, phone, and social media. The mailed survey included a return envelope and a website link for households to complete the survey online if desired.
The survey results were statistically significant based on the number of surveys completed and the respondent population is demographically and geographically representative of the City’s population.
The last resident survey was completed in FY20.
The attached report contains:
• A summary of the survey methodology
• Major findings and comparisons to the FY20 survey results
• Visualizations of the overall results
• Importance/Satisfaction analysis of surveyed services
• Tabular results of all survey questions
• A copy of the survey instrument
Issues/Analysis:
None
Budget Impact:
None
Options:
1) City Council accepts the report of the FY24 City of Fayetteville Resident Survey Overview
2) City Council rejects the report of FY24 City of Fayetteville Resident Survey Overview and provides additional direction to the City Manager.
Recommended Action:
City Council accepts the report of the FY24 City of Fayetteville Resident Survey Overview
Attachments:
Fayetteville FY24 Resident Survey Findings Report