TO: Mayor and Members of City Council
THRU: Kelly Strickland - Assistant City Manager
Dr. Gerald Newton, AICP - Development Services Director
FROM: Scott Walters - Senior Planner
DATE: February 23, 2026
RE:Title
Public Hearing on Text Amendment to Update UDO Section 30-5.L - SignageTitle
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COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal II: Responsible City Government Supporting a Diverse and Viable Economy
Goal II emphasizes the City’s commitment to sound governance, fiscal responsibility, and proactive partnership in fostering a strong, resilient local economy. This goal recognizes that a predictable, efficient, and responsive regulatory environment is essential to attracting and retaining investment, supporting business growth, and expanding employment opportunities. By encouraging reinvestment, modernizing infrastructure, and leveraging public-private partnerships, the City seeks to sustain a favorable development climate that supports innovation, entrepreneurship, and long-term economic stability. Actions taken under this goal are intended to balance economic competitiveness with community values, ensuring that growth benefits residents, neighborhoods, and the broader regional economy.
Executive Summary:
The Planning Commission is requested to review this item, make a recommendation, and forward it to the City Council for final consideration. As part of ongoing ordinance evaluation, Development Services staff has identified several areas within the sign ordinance that would benefit from clarification, modernization, and technical updates to better align with current development practices and community expectations.
In October, preliminary information and proposed concepts were presented to the City Council UDO Housing Committee for policy guidance. Following discussion, the Committee voted to direct staff to proceed with preparing a draft amendment for review by the Planning Commission and recommendation to the City Council. This action reflects the City’s commitment to maintaining clear, effective, and up-to-date development regulations that support quality growth and consistent administration.
On January 20, the Planning Commission held a legislative public hearing for this case. No speakers signed up to address the Commission.
Joe Connor made a motion to recommend approval of the proposed text amendment, including acceptance of Option 2 for Item 9 (Building-Mounted Signage), which removes the limit on the number of signs and instead establishes a total maximum square footage per building (50 square feet total for the OI, NC, and UC districts). During discussion, the Commission amended the option to remove the UC district from this provision.
The motion was approved unanimously (7-0).
Background:
The sign code revision was adopted by the City Council in June 2025 and introduced several changes to how signage regulations are interpreted and applied. Following implementation, Development Services staff identified specific areas where the code’s application has created unintended challenges or lacked clarity in particular situations. As a result, staff initiated a review process to develop targeted amendments aimed at improving functionality, consistency, and ease of administration.
The primary goal of these proposed amendments is to enhance usability for both City staff and the development community by simplifying regulatory navigation, clarifying standards, and providing greater flexibility with respect to sign types, placement, and design. These refinements are intended to support business visibility, encourage high-quality development, and ensure that the sign regulations effectively balance community aesthetics with economic vitality.
Issues/Analysis:
The proposed amendments to the sign code are intended to correct known issues that became evident only after implementation of the code and to enhance clarity.
Budget Impact:
None at this time
Options:
1. Move to recommend approval of the proposed text amendments, including Option 2 for Item 9 (Building-Mounted Signage), which removes the limit on the number of signs and instead establishes a total maximum square footage per building (50 square feet total for the OI, NC, and UC districts), and to amend the text to remove the UC district from this provision. (recommended);
2. Remand the proposed text amendment back to staff for further consideration and specific changes;
3. Move to recommend denial of the proposed text amendment.
Recommended Action::Recommended Action
The Planning Commission and Professional Planning Staff recommends that the City Council move to approve Option 1 above and adopt the proposed text amendments.
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Attachments:
1. Sign Ordinance Proposed Changes
2. Sign Ordinance Item 1
3. Sign Ordinance Item 3
4. Sign Ordinance Item 4
5. Sign Ordinance Item 5
6. Sign Ordinance Item 6 Ground Sign
7. Sign Ordinance Item 6 Pole Sign
8. Sign Ordinance Item 6 Wall Sign
9. Sign Ordinance Item 7
10. Sign Ordinance Item 8
11. Sign Ordinance Item 9
12. Sign Ordinance Item 9a
13. Sign Ordinance Item 10
14. Wall Sign Table
15. Pole Sign Table
16. Ground Sign Table
17. Billboard Sign Table
18. Consistency Statement
19. PowerPoint