TO: Mayor and Members of City Council
THRU: Douglas J. Hewett, ICMA-CM, City Manager
FROM: Chris Williams, Management Analyst
DATE: April 13, 2026
RE:Title
Public Notice Visibility ImprovementsTitle
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COUNCIL DISTRICT(S):
Council District(s)
ALL
b
Relationship To Strategic Plan:
Goal II: The City of Fayetteville will have a Responsive City Government Supporting a Diverse and Viable Economy
Executive Summary:
This administrative report responds to the agenda item regarding opportunities to enhance public notice visibility and digital accessibility for City communications. Staff reviewed current signage, digital platforms, and outreach practices to identify opportunities to improve public awareness of zoning and development hearings.
Findings indicate that visibility may be strengthened through improved signage design and placement, expanded use of digital communication tools, development of centralized online resources, and continued coordination of outreach efforts using existing channels
Background:
This agenda item requested a review of how the City can enhance public awareness and accessibility of zoning-related notices and hearings using existing resources and communication methods.
Issues/Analysis:
Staff identified several opportunities to improve public notice visibility and engagement:
Physical Signage Enhancements:
Opportunities exist to improve visibility through adjustments to sign size, placement, and design. Development Services is coordinating with Marketing and Communications to redesign signage for improved clarity and consistency. Updated posting practices now include placement along each street frontage and additional signage for larger properties.
Digital Accessibility and Communication Tools:
The City utilizes multiple digital platforms, including the website, social media, FayTV, and email notifications, to expand outreach. Staff are developing a centralized webpage for zoning hearings that will include maps, agenda materials, and staff reports, with QR code integration to improve accessibility across platforms.
Expanded Outreach Opportunities:
Existing community engagement efforts, such as Community Watch meetings and Doug in the District events, provide additional opportunities to share information with residents. Staff are also exploring potential ordinance amendments to require applicant-hosted neighborhood meetings for certain development proposals to enhance early community awareness.
Promotion and Prioritization:
As outreach efforts expand, establishing clearer criteria for prioritizing notices and promotional activities may improve consistency, efficiency, and staff capacity management while aligning efforts with broader City communication goals.
Budget Impact:
No significant budget impact is anticipated. Most improvements can be implemented using existing communication platforms and in-house resources. Any enhancements requiring specialized materials or expanded signage would be evaluated on a case-by-case basis
Options:
This report is for information only
Recommended Action::Recommended Action
For information only, no action required unless Council moves to add to an upcoming Work Session.
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Attachments:
Admin Report