TO: Mayor and Members of City Council
THRU: Jodi Phelps - Assistant City Manager
Dr. Gerald Newton, AICP - Development Services Director
Jennifer C Baptiste, CZO - Planning & Zoning Division Manager
FROM: Scott Walters, Senior Planner
DATE: August 24, 2026
RE:Title
Consideration of Changes to Section 30-5.L. - Signage of the Unified Development Ordinance
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COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal II: Responsible City Government Supporting a Diverse and Viable Economy
Goal II emphasizes the City’s commitment to sound governance, fiscal responsibility, and proactive partnership in fostering a strong, resilient local economy. This goal recognizes that a predictable, efficient, and responsive regulatory environment is essential to attracting and retaining investment, supporting business growth, and expanding employment opportunities. By encouraging reinvestment, modernizing infrastructure, and leveraging public-private partnerships, the City seeks to sustain a favorable development climate that supports innovation, entrepreneurship, and long-term economic stability. Actions taken under this goal are intended to balance economic competitiveness with community values, ensuring that growth benefits residents, neighborhoods, and the broader regional economy.
Executive Summary:
Section 30-5.L. was reviewed by the Business and Economic Development Committee on May 18, 2026 and additional changes were suggested.
On June 1, 2026 these proposed changes were presented to the City Council during the City Council Work Session. The Council approved a motion to send the attached proposed text changes to the Planning Commission for review and recommendation.
Background:
On April 15, 2025 the first revision to Section 30-5.L - Signage was heard by the Planning Commission and received a recommendation of approval. It was then approved by City Council on October 15, 2025.
Modifications were recommended and heard by the Planning Commission on January 20, 2026 and approved by City Council on February 23, 2026. These adjustments were based on insight from the building community of unanticipated issues.
The City Council approved a Council Request on April 6th for the Business & Economic Committee to further evaluate additional signage options on buildings.
Staff presented additional options to the Business & Economic Committee on May 19, 2026 and moved to schedule the options in this presentation for the June 1, 2026, City Council Work Session. During the Work Session, Council moved to forward the items for Planning Commission review and recommendation.
Issues/Analysis:
On July 21, 2026, the Planning Commission reviewed the attached items and voted unanimously to recommend that City Council approve the proposed changes to the Sign Section of the Unified Development Ordinance.
The recommended changes are:
1. Building Mounted Signage
Remove the (5) sign limit for building mounted signs per building or tenant space.
Building mounted signs would only be regulated by the wall area on each side of the building using the increased allowance below:
Permitted Copy Area Calculation
Unless otherwise stated, the permitted copy area for building mounted signage shall be calculated as the greater of either:
1. One (1.5) square foot per linear foot of building wall or width of tenant space; or
2. 15% of the area of the building wall (or portion of the building wall for the tenant space) between the base of the building and top of the parapet wall for flat roofed buildings or bottom of the eaves for buildings with sloped roofs.
2. Downtown DT-2 District
Remove the DT-2 District from the limitations of the sub-section below.
This would allow the DT-2 District to use the same standards as all other Non-Residential Zoning Districts for Building Mounted Sign.
Amend 30-5.L.8.C.1. Building Mounted Signage to read as:
DT-2 District
One (1) primary exterior building mounted sign (wall or projecting) is permitted per street frontage. Additional secondary building mounted signs are permitted as specified herein.
Budget Impact:
N/A
Options:
1. Approve changes to the Building Mounted Signage and Downtown DT-2 District signage requirements as specified above. (Recommended);
2. Remand the proposed text amendment back to staff for further consideration and specific changes;
3. Deny the proposed text amendment changes.
Recommended Action::Recommended Action
Professional Zoning Staff and the Planning Commission recommend that City Council approve the proposed text amendment changes.
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Attachments:
Sign Ordinance Proposed Changes
PowerPoint