TO: Planning Commission
THRU: Jennifer C. Baptiste, Planning & Zoning Manager
FROM: Scott Walters, Senior Planner
DATE: July 21, 2026
RE:Title
Consideration of Changes to Section 30-5.L. - Signage of the Unified Development Ordinance
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COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal II: Responsible City Government Supporting a Diverse and Viable Economy
Goal II emphasizes the City’s commitment to sound governance, fiscal responsibility, and proactive partnership in fostering a strong, resilient local economy. This goal recognizes that a predictable, efficient, and responsive regulatory environment is essential to attracting and retaining investment, supporting business growth, and expanding employment opportunities. By encouraging reinvestment, modernizing infrastructure, and leveraging public-private partnerships, the City seeks to sustain a favorable development climate that supports innovation, entrepreneurship, and long-term economic stability. Actions taken under this goal are intended to balance economic competitiveness with community values, ensuring that growth benefits residents, neighborhoods, and the broader regional economy.
Executive Summary:
Section 30-5.L. was reviewed by the Business and Economic Development Committee on May 18, 2026 and additional changes were suggested.
On June 1, 2026 these proposed changes were presented to the City Council during the City Council Work Session. The Council approved a motion to send the attached proposed text changes to the Planning Commission for review and recommendation.
Background:
On April 15, 2025 the first revision to Section 30-5.L - Signage was heard by the Planning Commission and received a recommendation of approval. It was then approved by City Council on October 15, 2025.
Modifications were recommended and heard by the Planning Commission on January 20, 2026 and approved by City Council on February 23, 2026. These adjustments were based on insight from the building community of unanticipated issues.
The City Council approved a Council Request on April 6th for the Business & Economic Committee to further evaluate additional signage options on buildings.
Staff presented additional options to the Business & Economic Committee on May 19, 2026 and moved to schedule the options for the June 1, 2026, City Council Work Session. During the Work Session, Council moved to forward the items for Planning Commission review and recommendation.
Issues/Analysis:
The discussion during the Committee meeting and City Council Work Session focused on the revision of the sections involving building mounted signage, signage in the Downtown DT-2 District, and Window Signs.
Budget Impact:
N/A
Options:
1. Move to recommend approval of the proposed text amendment (recommended);
2. Remand the proposed text amendment back to staff for further consideration and specific changes;
3. Move to recommend denial of the proposed text amendment.
Recommended Action::Recommended Action
Professional Zoning Staff recommends that the Planning Commission approve the proposed text amendment to the City Council.
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Attachments:
Sign Ordinance Proposed Changes