TO: Mayor and Members of City Council
THRU: Jodi Phelps - Assistant City Manager
Dr. Gerald Newton - Development Services Director
FROM: Scott Walters - Senior Planner on behalf of Business & Economic Committee
DATE: June 1, 2026
RE:Title
Consideration of Changes to Section 30-5.L. - Signage of the Unified Development Ordinance
Title
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COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal II: Responsible City Government Supporting a Diverse and Viable Economy
Goal II emphasizes the City’s commitment to sound governance, fiscal responsibility, and proactive partnership in fostering a strong, resilient local economy. This goal recognizes that a predictable, efficient, and responsive regulatory environment is essential to attracting and retaining investment, supporting business growth, and expanding employment opportunities. By encouraging reinvestment, modernizing infrastructure, and leveraging public-private partnerships, the City seeks to sustain a favorable development climate that supports innovation, entrepreneurship, and long-term economic stability. Actions taken under this goal are intended to balance economic competitiveness with community values, ensuring that growth benefits residents, neighborhoods, and the broader regional economy.
Executive Summary:
Section 30-5.L. was reviewed by the Business and Economic Development Committee on May 18, 2026 and additional changes were suggested. The committee will share their review and recommendations to the full City Council for consideration.
Background:
On April 15, 2025 the first revision to Section 30-5.L - Signage was heard by the Planning Commission and received a recommendation of approval. It was then approved by City Council on October 15, 2025.
Modifications were recommended and heard by the Planning Commission on January 20, 2026 and approved by City Council on February 23, 2026. These adjustments were based on insight from the building community of unanticipated issues.
The City Council approved a Council Request on April 6th for the Business & Economic Committee to further evaluate additional signage options on buildings. The attached PPT shared the options and the Committee recommendations for the full City Council to consider.
Issues/Analysis:
The primary discussion during the Committee meeting focused on the revision of the section involving building mounted signage, signage in the Downtown DT-2 District, and Window Signs.
Budget Impact:
N/A
Options:
• Consensus to forward any recommended changes from the Committee for a Public Hearing to be held by the Planning Commission and then back to the City Council for Public Hearing.
• Consensus to forward any recommended changes with modifications for a Public Hearing to be held by the Planning Commission and then back to the City Council for Public Hearing.
• Consensus to remand any recommended changes to a Planning Board meeting for their review and recommendation.
• Consensus to remand any recommended changes with modification to a Planning Board meeting for review and recommendation.
• Consensus to remand back to staff and/or the Business & Development Committee for further specific review.
• Consensus to take no action.
Recommended Action::Recommended Action
Business & Economic Committee will present their recommendation and the preferred consensus options of examples B, C, F, and G and request Council direction.
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Attachments:
PowerPoint presentation