TO: Mayor and Members of City Council
THRU: Adam Lindsay, Assistant City Manager
FROM: Michael Gibson, Parks, Recreation and Maintenance Director
DATE: June 3, 2024
RE:
Title
Festival Park Management Proposalitle
end
COUNCIL DISTRICT(S):
Council District(s)
2
b
Relationship To Strategic Plan:
Goal IV: Desirable Place to Live, Work and Recreate
Executive Summary:
In February 2024, the City of Fayetteville received and considered proposals from venue managers to provide professional management of Festival Park for all aspects of operations including concert promotion and scheduling, food and beverage service, ticketing, show production including marking, sales, and sponsorships, and day-to-day maintenance/janitorial services.
Only the response from Oak View Group (OVG) was deemed qualified and is offered for your consideration in this report.
On April 16, 2024, representatives from OVG presented the attached slides and discussed with staff their interests and experience. OVG is currently in partnership with Cumberland County to operate the Crown Complex.
There are costs to forming this partnership, as well as impacts to how the City currently operates Festival Park.
Representatives from OVG are willing to present to Council to explain their interests and answer questions.
Background:
Per Council directive, on December 19, 2023 the City of Fayetteville issued a Request for Proposal to soliciting proposals for qualified Venue Managers to provide professional management of the performance venue for all aspects of operations including concert promotion and scheduling, food and beverage service, ticketing, show production including marketing sales and sponsorships, and day-to-day maintenance/janitorial services at Festival Park. The RFP was modeled after the City of Wilmington that uses Live Nation as a third party venue manager.
Issues/Analysis:
Cost to the City of Fayetteville for necessary facility upgrades
Potential impact to current local event operations
Budget Impact:
Minimum $100,000 annually
Other capital improvements and operating costs are negotiable.
Options:
City Council reviews proposal.
City Council reviews proposal and provides additional guidance to staff.
Recommended Action:
City Council reviews proposal and provides additional guidance to staff.
Attachments:
RPF - Venue Management Fest Park
OVG360 Response to RFP
OVG360 X Fayetteville AMP (Slideshow presented to staff on April 16)