TO: Planning Commission
THRU: Jennifer C. Baptiste, Planning & Zoning Manager
Scott Walters, Senior Planner
FROM: Joseph Senn, Zoning Administrator
DATE: July 21, 2026
RE:Title
ALT26-01: Alternative sign plan to increase the number of building mounted signs allowed under Section 30-5.L.8 Permanent Signs, for Walmart located at 7701 S. Raeford Road, REID #: 9486349062000.
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COUNCIL DISTRICT(S):
Council District(s)
7 - Brenda McNair
b
Relationship To Strategic Plan:
Goal II: Responsive City Government supporting a diverse and viable economy by sustaining a favorable development climate to encourage business growth.
This goal recognizes that a predictable, efficient, and responsive regulatory environment is essential to attract and retain investment, supporting business growth, and expanding employment opportunities. By encouraging reinvestment, modernizing infrastructure, and leveraging public-private partnerships, the city seeks to sustain a favorable development climate that supports innovation, entrepreneurship, and long-term economic stability. Actions taken under this goal are intended to balance economic competitiveness with community values, ensuring that growth benefits residents, neighborhoods, and the broader regional economy.
Executive Summary:
Walmart Real Business Trust, the applicant, has submitted an application for an alternative sign plan to increase the number of building mounted signage allotted under 30-5.L.8 The section allows five (5) building mounted signs. The applicant is requesting fifteen (15) signs overall.
Background:
Walmart Real Business Trust, Store #3595 has requested an Alternative Sign Plan to address its specific signage needs.
Under the current development standards, Building Mounted Signage (wall signs) are limited to five (5) signs per building facade. This standard is applied equally regardless of the size or location of the building. Thus, buildings that are larger fa?ade...
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