TO: Mayor and Members of City Council
THRU: Kelly Strickland - Assistant City Manager
Dr. Gerald Newton, AICP - Development Services Director
FROM: Scott Walters - Senior Planner
DATE: February 23, 2026
RE:Title
Public Hearing on Text Amendment to Update UDO Section 30-5.L - SignageTitle
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COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal II: Responsible City Government Supporting a Diverse and Viable Economy
Goal II emphasizes the City's commitment to sound governance, fiscal responsibility, and proactive partnership in fostering a strong, resilient local economy. This goal recognizes that a predictable, efficient, and responsive regulatory environment is essential to attracting and retaining investment, supporting business growth, and expanding employment opportunities. By encouraging reinvestment, modernizing infrastructure, and leveraging public-private partnerships, the City seeks to sustain a favorable development climate that supports innovation, entrepreneurship, and long-term economic stability. Actions taken under this goal are intended to balance economic competitiveness with community values, ensuring that growth benefits residents, neighborhoods, and the broader regional economy.
Executive Summary:
The Planning Commission is requested to review this item, make a recommendation, and forward it to the City Council for final consideration. As part of ongoing ordinance evaluation, Development Services staff has identified several areas within the sign ordinance that would benefit from clarification, modernization, and technical updates to better align with current development practices and community expectations.
In October, preliminary information and proposed concepts were presented to the City Council UDO Housing Committee for policy guidance. Following discussion, the Committee voted to direct staff to proceed with preparing a draft amendment for review by the Planning Commissio...
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