TO: Zoning Commission
THRU: Jennifer C. Baptiste - Planning & Zoning Division Manager
FROM: Thomas Cohen - Planner I
DATE: June 9, 2026
RE:Title
A26-13 - A request by Tina Arcuri of Coastal Sign Services (on behalf of dd's Discounts) for a variance to the building-mounted sign standards (Section 30-5.L.8.B.2) to allow for the dd's Discounts at 1800 Skibo Road (0418023139000) to have a greater number of signs and max sign copy area.
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COUNCIL DISTRICT(S):
Council District(s)
9 - Deno Hendros
b
Relationship To Strategic Plan:
Goal II: Responsive city government supporting a diverse and viable economy
* 2.4 - To sustain a favorable development climate to encourage business growth
Businesses need advertising and signage to attract customers and grow.
Goal III: City investment in today and tomorrow
* 3.3 - To sustain a favorable development and business climate through timely and accurate construction review and building inspections
A variance request represents a pause in certain construction processes as designs are thus still in a state of flux. Swift completion of the variance represents the timely and accurate resumption of the review and inspection process.
Executive Summary:
Request
Applicant is requesting a variance to the maximum number of building-mounted signs from 5 signs to 7 signs and an increase to the max sign copy area from 113.58 square feet to 600 square feet.
Zoning Commission Decision Point
The Zoning Commission acting in accordance with NCGS ? 160D-705(d) and UDO Section 30-2.C.14.e.2 must decide a course of action:
* Approve the variance request as submitted
* Approve the variance request with conditions
* Deny the variance request
Variance Criteria
1. Unnecessary Hardship
2. Peculiar Conditions
3. Minimum Action Necessary
4. Spirit of the Law
5. Public Safety
Background:
Owner: Cross Creek Plaza Dr LLC; Stephanie Sparrow
Request: Maximum number of signs from 5 to 7 and max sign copy area from 113.5...
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