TO: Mayor and Members of City Council
THRU: Kelly Olivera, Assistant City Manager
FROM: Alvester T. (Toney) Coleman, PhD, A.A.E., Airport Director
Loren Bymer, Marketing & Communications Director
DATE: November 6, 2023
RE:
Title
Airport Strategic Marketing Plan
end
COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal IV - Desirable Place to Live, Work and Recreate
4.1 - To maintain public transportation investments with high quality transit and airport services.
Executive Summary:
City Council shall be briefed on the Airport's updated Marketing Strategy.
Background:
* Over 360,000 people are projected to fly Fayetteville in Calendar Year 2024
* General ridership averages for August 2023 were 43% Personal, 33% Business, 22% Military, and 2% Other.
* Aircraft load factor is a key performance indicator with a goal of 80%. Load factors for FAY airlines have remained above 80% through September 2023.
* American Airlines and Delta Airlines serve the Fayetteville Regional Airport (FAY) with direct service to three major hubs.
* American Airlines provides an average of 6 out and 6 inbound flights per day direct to/from Charlotte, North Carolina and 1 out and 1 inbound flight to/from Dallas/Fort Worth, Texas per day.
* Delta Airlines has an average of 2 out and 2 inbound flights to/from Atlanta, Georgia per day.
* Charlotte Douglas International Airport has 182 non-stop destinations, including 35 international locations and three U.S. territories.
* Dallas-Fort Worth Airport has non-stop passenger flights scheduled into 257 destinations in 37 countries. It is also the 3rd largest airport in the United States.
* The Hartsfield-Jackson Atlanta International Airport has non-stop passenger flights scheduled to 222 destinations in 43 countries.
* In short, there are 661 ways to get to any destination in the world via Fayetteville's current signatory airlines.
* Airport Management seeks to increase awarenes...
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