TO: Mayor and Members of City Council
THRU: Michael Gibson, Interim Assistant City Manager
FROM: Sheila Thomas-Ambat, Public Services Director
Brian McGill, Assistant Public Services Director - Traffic Services
Taylor Floyd, Budget Director
DATE: August 3, 2026
RE:Title
Parking Program Recommendations
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COUNCIL DISTRICT(S):
Council District(s)
District 2 - CM Davis
b
Relationship To Strategic Plan:
Goal 4: Financially Sound City Providing Exemplary Services
Executive Summary:
During Fiscal Year 2026-27 (FY27) budget discussions Council reduced the General Fund support of the Parking Fund by $250,000, and directed staff to identify changes in the Parking Fund that would provide revenue to support operations. Staff recommend a phased approach: first, implement targeted changes with minimal community impact; then, work with the City's parking contractor to present a broader set of recommendations mid-year. The contractor's recommendations require additional data analysis and modeling before they can be finalized. These initial staff recommendations are based on currently available data, developed in coordination with the Budget and Evaluation Department.
The initial recommendations include increasing the Hay Street Parking Deck special event rate from $5 to $10, adjusting parking citation fees to better align with peer municipalities and simplify the structure, and converting the Bow & Ann Lot from permit-only to paid parking. Together, these changes are estimated to generate approximately $80,000 in additional annual revenue in a full fiscal year.
Background:
Fiscal Year 2025-26 has not yet closed, so the figures below remain subject to change. FY26 actual revenues total approximately $600,000 and expenses approximately $912,000. During the FY27 budget process, staff were directed to move the City's parking program toward higher cost recovery.
To achieve this objective, staff anticipate implementing revisions ...
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