TO: Mayor and Members of City Council
THRU: Douglas J. Hewett, ICMA-CM, City Manager
FROM: Dr. Andrew Mansell, CMO Special Projects
DATE: March 23, 2026
RE:Title
PSA Campaign Options for Firearm Safety and Responsible Gun Storage Annexation
Title
end
end
COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
GOAL I: The City of Fayetteville will be a safe and secure community
? Objective 1.3: To ensure low incidence of property and violent crime
Goal IV: The City of Fayetteville will be a desirable place to live, work, and recreate
? Objective 4.5: To ensure a place for people to live in great neighborhoods
Executive Summary:
At the direction of City Council, staff explored options for implementing a public awareness campaign focused on firearm safety and responsible gun storage. Potential outreach opportunities include public messaging coordinated through the City's Marketing and Communications team, community engagement events in partnership with the Fayetteville Police Department, and participation in NC S.A.F.E. (Secure All Firearms Effectively) Week through the Office of Community Safety. These options provide multiple avenues to promote responsible firearm storage and reinforce community safety messaging. Should Council wish to proceed, staff can return with a proposed implementation plan, including campaign details, event coordination, and associated costs based on the option(s) selected.
Background:
City Council previously directed staff to research potential costs and options for implementing a public awareness campaign focused on firearm safety and responsible gun storage. The request was intended to identify opportunities to promote responsible firearm storage practices through public education, community partnerships, and existing City outreach efforts.
Issues/Analysis:
Marketing and Communications Outreach- The City's Marketing and Communications (MarCom) team has identified several communi...
Click here for full text