TO: Mayor and Members of City Council
THRU: Douglas Hewett, City Manager
FROM: Kevin Arata, Corporate Communications Director
Tracey Broyles, Budget and Evaluation Director
DATE: December 10, 2018
RE:
Title
Adoption of Budget Ordinance Amendment 2019-9 to Provide Funding for the Community-wide Collaborative Branding Project
end
COUNCIL DISTRICT(S):
Council District(s)
All
b
Relationship To Strategic Plan:
Goal VI: Citizen Engagement and Partnerships
Target for Action: RFP to rebrand City with community stakeholders
Executive Summary:
At the December 3, 2018 work session, City Council concurred with staff recommendations to participate in the Fayetteville Cumberland Collaborative Branding Committee for the development of a community-wide collaborative branding strategy. Council is asked to adopt Budget Ordinance Amendment (BOA) 2019-9 to appropriate $25,000 from General Fund fund balance to provide for the City's projected share of the project cost.
Background:
The Fayetteville Cumberland Collaborative Branding Committee (FCCBC) is comprised of representatives from the City, the County, the Greater Fayetteville Chamber, the Fayetteville Cumberland Economic Development Corporation, Vision 2026, the Tourism Development Authority, Cool Spring Downtown District, the Fayetteville Area Convention and Visitors Bureau, Cumberland County Schools, the Crown Complex, and the Arts Council of Fayetteville / Cumberland County. They, and other outward facing organizations across the city, currently use their own disparate logos and taglines to help brand their particular organization and there is not a focused and concerted effort, or ability, to co-brand. It is the goal of the FCCBC to help connect the dots across multiple organizations to aggressively promote Fayetteville and Cumberland County as a superior destination in which to live, work, visit, explore, create or grow a business. We also desire to differentiate our community by elevating o...
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